On the other hand, countries like Canada, United Kingdom, Australia and the Gulf “have a lot of Punjabi diasporas, which form a large set of loyal audience for Punjabi films,” explains Jain. This is because the Box Office performance of Punjabi films in the country is majorly determined by the northern states of India, with metropolitan cities chipping in to only a portion of its earnings. The approximate earnings so far further suggest that the overall collection too is an equal division too, a major distinction from Hindi cinema which, to a large extent, relies on its Indian business. Interestingly, the number of screens for the film has been almost equally distributed in India and overseas. “It is comparable to superhit films that were released pre-pandemic,” adds Jain. 2.45 crore.” The fact that these numbers have come despite the unavailability of Maharashtra, a key market as far as lead star Dosanjh’s popularity goes, along with limited occupancy rates, availability of shows and night curfews in parts of the country, is a crucial determinant of just how encouraging the film’s performance has been thus far. 2.60 crore, beating the previous collections of Shadaa at Rs. “It had the highest first day collections for a Punjabi film at Rs. Looking at the film’s performance from a micro lens, it has “collected approximately 7.70 crores, making it the 3rd highest weekend for a Punjabi film after Shadaa and Carry On Jatta 2,” says Gautam Jain, Partner at Ormax Media. What has further helped the film’s collections is the increase in occupancy rates from 50% to 66% in several northern regions, owing to the increase in vaccination rates across Punjab – the central market of the film. “The unrelenting good run of Punjabi films, starting with Tunka Tunka and Puaada, has helped and encouraged the Punjabi producers to release more and more films,” says Thomas D’Souza, Senior Vice President Programming, PVR Pictures. Opening to full houses across the Delhi, Punjab and Uttar Pradesh circuits in India, the film, made in a modest budget of approximately 8 crores, is turning out to be yet another successful story from the Punjabi film industry. What’s also significant here is that these numbers even surpass the ones collected by Hindi theatrical releases since the pandemic started, including the Akshay Kumar-starrer espionage thriller, BellBottom, that collected approximately 13 crores worldwide across 1600 screens. Notably, this figure set new records for Punjabi cinema – surpassing Dosanjh’s own record created by Shadaa in the pre-pandemic, restriction-free times of 2019, which had collected 16 crores worldwide in its first weekend.
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